The Importance of Branding?
It is said that we see up to 16,000 logos / brand ID's a day. We surround ourselves with products and services that we trust and believe in, we are constantly bombarded with their visual representation (logos). This builds an ongoing recognition / association of our trust with these brand identities.
A well researched and designed brand can mean the essential difference between how a brand is successfully or unsuccessfully perceived by its target audience. After all if we ourselves can't be bothered to invest in the quality and way our business is identified, why would our potential customers believe our quality of products or services to be any better.
It is well known that design driven companies tend to thrive and build a long term successful reputation through their consistent iconic branding.
Good Branding Has a Psychological Competitive Advantage . . . Yes Really!!
Let's take a look at an example. Two plumbing companies are asked to quote on a job, both are competitively priced. The first plumber turns up in a scrappy old van, in a dirty overall and hands out his contact details on a scrap of paper. He has no interest in branding (well it's not worth it is it?). The second plumber on the other hand understands the importance of good impressions and turns up in a clean sign written van, his clean overall has his logo on it. He passes out his contact details on a well designed business card, which has a link to his professionally designed website, all consistently branded.
9 out of 10 times who do you think would win the contract?
Although both prices and work standards may be very similar. Psychologically these two plumbers have given off vastly different first impressions, which the customer subconsciously has made a buying decision based directly on how they perceive these impressions to relate to the quality of work they will receive.
Let Us Help You Make The Right Impression!
At Juicylime Studios we are dedicated to helping you establish a clean, fresh brand experience. Our professional, personal design service will identify exactly what you require and build your brand around this strategy. The design process will be thoroughly thought out and working closely with you, we will build your very own consistent brand identity, which is the perfect representation for your business. Setting you firmly on the road to your very own iconic brand.
Contact Us - It would be great to hear from you!
To arrange your FREE design consultation and discuss your requirements, please get in touch:
Telephone: 07968 040987 Email: brandme@juicylime.com
We are based in Hatfield, Hertfordshire and mainly cover Hertfordshire, London and surrounding areas.